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Natasha Gan Press in Cosmopolitan Magazine

March 2, 2012

Aeron Interview

March 1, 2012

Q: Will your next collection have influences from any of your past collections?
A: I wouldn’t say that one collection feeds from a specific past one,  rather they are connected to one another in certain ways. Sometimes I start an idea and develop it to a different level in the next season. Bit by bit, step by step I discover new things, my inspirations form my attitude towards new ideas.

Q: Can you describe the research process for your collection? Do you visit vintage shops or specific cities, or countries to be inspired for your collections?
A: I think if you want to be creative you must be  a good observer at the same time. You constantly monitor the world and you get inspiration even from the smallest things. A beautifully colored rock or compound art like paintings or films. I also visit many design shops, I go to exhibitions and I also read interesting blogs and forecast pages. Travel inspires me the most when  I have the opportunity to meet  and speak to people from different cultures.

Q: Which celebrity would you like to dress one day?
A: My father is an actor, their world always attracted me since I was young. I would say Charlotte Gainsbourg. Her style and talent inspires me a lot.

Q: Describe to us the typical client you dress? 
A: A sophisticated urban woman who is open to sense new feelings and tries to express her view about the world through the clothes she picks. Someone who is sensitive to appreciate fabrics and quality at the same time.

Q: Who is your favorite fashion designer?
A: I love the work of Phoebe Philo, Alber Elbaz, Phillip Lim, Nicolas Ghesquiere.

Q: If you could bring one trend from the past and incorporate it into your collection, which one would you choose?
A: The TV series of Dallas from the 80′s .

Q: What is the one clothing or accessory piece you cannot live without?
A: My antique ring which I inherited from my mother.

Q: What is so unique about your brand that makes people want to come back every season?
A: Clear, minimalist lines and the careful selection of the high quality textiles both determine my collection’s peculiarity. While creating each garment I seek perfection, therefore I emphasize  the elaboration of the smallest details as well. I also think that the provision which is present at the time of designing and making one model will be sensible and appraisable  for the wearer. So those people, who feel these things are important, will be able to find favorites in every collection.

Q: What markets would you like to be more present in?
A: On the long term it is important for me to be present at the major fashion markets: Paris, New York, Japan. With the help of the Internet and web shops I would like to reach every open-minded, sophisticated urban woman around the globe, seeking for quality in clothing as well.

Aeron Fall12 Campaign

February 21, 2012

Risto FW12 Collection

February 17, 2012

Risto FW12 Collection:

Photography: Lepa Georgiesvska

Model: Elena Trajanovska

Assistant Photographer: Misho Ristov

Hair & Make-Up: Marija Lenchevska

ELLA Interview

February 15, 2012

Q: Will your next collection have influences from any of your past collections?

A: Our fashion muse for spring 2012 was Sophia Loren in the classical movie “Yesterday, Today and Tomorrow”. I find it very difficult to make a spring collection without her energy, cascading laugh, humor and effortless sex appeal. I can thus state that we will continue being under her spell with our future designs.

Q: Can you describe the research process for your collection?

A: As a creative director I work closely with ELLA´s head of design Katrin Maria Karadottir in the beginning of the designing process. We usually find a movie we like and a fashion muse. We are also influenced by music and old photos of everything from people to buildings. We share our passion for power, humor and cleverness, which we look for in our research each season.

Q: Which celebrity would you like to dress one day?

A: Coming from a small island like Iceland makes me very unfocused on celebrities, for in my country (which is as small as one avenue in New York) everybody is known and everybody matters. But I must say that the Artist leading lady- Bérénice Bejo would be somewhere on the top of my list among other strong women who share my passion for beautiful timeless designs made with honesty in mind.

Q: Describe to us the typical client you dress?

A: As our main focus has been on establishing our brand on local market our typical client is an Icelandic woman. She is a professional businesswomen who seeks quality and comfort in her clothes. She invests in classical items instead of trying to change according to the latest trends, as she believes that style surpasses fads.

Q: Who is your favorite fashion designer?

A: I appreciate all fashion designers who work hard every day to create luxury in a thoughtful way. I think fashion design is a very thought job in our times – as many fashion brands are publicly listed and ROI (Return on Investment) is the major measurement of success not the companies effect on the society or its stakeholders.

I look up to fashion designers who have had the nerve to change status quo. Coco Chanel did it by creating clever clothes for women. I also appreciate the designs of Cristóbal Balenciaga, Yves Saint Laurent and Sonia Rykiel.

Q: If you would bring one trend from the past and incorporate it into your collection, which one would you choose?

A: Signature 70´s Etienne Aigner red leather weekend bags.

Q: What is the one clothing or accessory piece you cannot live without?

A: The LBD. I think no woman should live without one.

Q: What is so unique about your brand that makes people want to come back every season?

A: Many women haven’t found the right basics in their wardrobe; the clever LBD, the elegant pencil skirt and super soft hand-made cashmere sweater that one can wear either with jeans or a skirt.

With uncompromising emphasis on clever cuts and quality fabrics, each ELLA piece will be a new favorite in your wardrobe – a love affair waiting to happen.  

Q: What markets would you like to be more present in?

I would love to dress women in New York. They remind me a lot of Icelandic women – with their strong presence, elegance and beauty. Emerging markets like China and Japan are also of interest; for they appreciate European designs that are made within our economic zone.

 

Johan Ku Interview

February 10, 2012

We interviewed one of our new designers, Johan Ku and learned about his collection, his inspirations and more.

Q: Will your next collection have influences from any of your past collections?

A: Sculpture-like silhouettes with unique textiles and extreme chunky knitwear are the core of my brand. I will always keep them in my new collections but with a twist.

Q: Can you describe the research process for your collection? Do you visit vintage shops or specific cities, or countries to be inspired for your collections?

A: I went to libraries in London to do research and also visit yarn factories for material sourcing. Currently I have got inspirations from movies. So watching a movie has been the first step in my recent collections.

Q: Which celebrity would you like to dress one day?

A: Bjork, the singer from Ireland who I have always liked.

Q: Describe to us the typical client you dress?

A: An independent woman who works in fashion or tv and cinema and is not afraid to wear edgy and avant-garde clothing.

Q: Who is your favorite fashion designer?

A: Rei Kawakubo.

Q: If you could bring one trend from the past and incorporate it into your collection, which one would you choose?

A: 70′s fashion, because the collars were big and the prints bright, a bit like my knitwear and silkwear patterns.

Q: What is the one clothing or accessory piece you cannot live without?

A: A pair of black jeans is something I cannot live without.

Q: What is so unique about your brand that makes people want to come back every season?

A: Chunky knitwear is always popular and as a brand it is my signature design. Silk printed shirts and scarfs with our own designed patterns are also currently much in demand with our customers.

Q: What markets would you like to be more present in?

A: My Gold Label which is branded as one-of-a-kind wearable art pieces is made for the top end of the market. The Gray Label though is a ready to wear line for every day occasions which is what I want to expand. The Purple Label offers colourful accessories for cool people to match their daily styling. Those are the lines and markets I am presenting now and hope to grow.

One of Johan Ku’s creations

Risto in Rookie Magazine

February 6, 2012

Jacket and skirt by Risto

Shorts by Risto

via: Rookie Mag and Risto’s blog

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