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Farinelli’s

August 24, 2009

Denim expert and vintage Americana enthusiast, Mauro Farinelli has launched two of his namesake shops in Northern Virginia which stock cool brands such as Band of Outsiders, Engineered Garments, Rag & Bone, and Shipley & Halmos.  Mauro tells us even as he has two brick and mortar locations, most of his business is shifting online.  This fact, in addition to his regular blog postings, limited edition product collaborations with designers, and the pending launch of his own line Wolf vs Goat, demonstrates the kind of commercial and promotional versatility that is crucial to survival in this competitive retail landscape.

www.shopfarinellis.com

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