Acrimony, San Francisco

Our last stop on our Roadtrip and in San Franciso was Acrimony. There we met with Assistant Buyer to the store, Lulu, who also has her own personal style blog called, LuluAndYourMom.com. Acrimony carries a very edited men’s and women’s collections; noticeably a lot of Swedish designers as Lulu told us, who are coming up in the U.S.

The distinct style they have throughout the store is clean cut lines and simple designs that caters to a large fashion market. Their typical men’s customer, described by Lulu is,”…a street boy transformed into a contemporary man and ever evolving…”, conveying a current style very popular in San Francisco. She had one complaint though, “not enough men wear Chambray…”, and we couldn’t agree more.